TECHNOLOGY MARKETING
ABOUT US
Founded in Singapore in 2001, Caldwell Richards provides marketing support for B2B technology companies.
​
The founders who hail from Canada, America and Australia are marketing professionals and share some common beliefs, that:
-
every company's marketing pain is different
-
the traditional big agency model of 'one size fits all' doesn't work
In finding a better way to address these problems, we developed Caldwell Richards as a Virtual Marketing Agency (VMA).
​
What this VMA model allows us to do is:
-
provide faster turnaround times
-
provide niche experience
-
focus on doing higher-quality work
Michael Buchholz
FOUNDER & MANAGING DIRECTOR
METHODOLOGY
Because every organization’s marketing problems are different, the Caldwell Richards’ methodology aims to:
-
Help you understand what your audience wants to hear
-
Help you to understand your unique story
-
Put programs in place to connect what you want to say with what your customers what to hear
-
The goal here is to deliver value to both our customers and their consumers to ensure there is true long-term value in this relationship
-
Remember – you don’t define your marketing strategy, your audience does
What your audience wants to hear
6. Get to work!
1. Define
strategy
2. Analyze competitors
What you want to say
3. Set goals
4. Outline actions
5. Set resource plan
TESTIMONIALS
Thong Hsin Sheng
Marketing Director, APAC
at MapR Technologies
Caldwell Richards experience spans across many aspects of the organization, making them not just a marketing partner, but a team that truly understands the technology and the business, and are a good advisor to all our key stakeholders.
Gourab Mukhergee
CEO, AktivoLabs
I had the pleasure of working with Caldwell Richards on a few projects across APAC and Europe. I know them as one of the straightest shooters in the business and a great team to work with. Their ability to effectively articulate a very complex idea or a requirement is second to none I’ve seen.
Chris Nelson
CTO for Macro Hedge Fund
Former VP, Delivery (APAC) at ServiceSource
The Caldwell Richards team was extremely successful in driving customer intimacy campaigns in Asia and ensuring that our customer base was aware of the value that our company delivered. They are an outstanding business partner.
Sandeep Shirodkar
VP & GM, Global Alliances, APJ & Greater China at DELL EMC
Mike has a shrewd marketing mind honed with years of experience, coupled with a great attitude and ability to connect with the market and internal customers (Sales/BD). Mike and his team made a great difference to our results.
OUR CLIENTS
